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Texas Longhorns Athletics - Texas Athletics major revenue contributor to Austin and state of TexasPublished by
Texas Athletics major revenue contributor to Austin and state of Texas Published by Texas SID on September 8, 2015 AUSTIN, Texas -- Today, Texas Athletics releases its Economic Impact Report, which quantifies benefits to Austin and the state of Texas totaling more than $728 million annually. Football is the major revenue generator with an average impact of $63 million per home game.
This analysis is the first comprehensive measure of Texas Athletics' impact to the city and state. AngelouEconomics was retained to evaluate the full economic impact of the department for Texas Football, Men's and Women's Basketball, Texas Relays/Track and Field, the Frank Erwin Center, and all other UT sports.
"We worked with AngelouEconomics on our first economic impact report to educate ourselves internally and our various constituent groups on the value of our operations and events to Austin and Texas," said Texas Men's Athletics Director Steve Patterson. "The results will be valuable for us as we expand and protect the university's brand, analyze on future capital investments, and work to find innovative ways to attract fans to Longhorns events." "Texas Athletics is an integral part of the community," said UT Austin President Gregory L. Fenves. "It is an important way for fans to connect with the university and contribute to the vitality of the city. Thanks to our fans, the city and the community for their support."
Texas Athletics directly employs approximately 350 people and is responsible for the creation of more than 7,300 jobs in the city and state. Annually, events attract approximately 868,100 visitors to Austin with 351,556 hotel stays. Furthermore, Texas Athletics accounts for 5.2 percent of the $6.3 billion Austin travel industry, and supports 4.8 percent of all hospitality jobs in Austin.
The data shows Texas Athletics is a major economic contributor to the region, comparable to other high-profile events including South by Southwest (SXSW), Austin City Limits Music Festival, Formula One's US Grand Prix and other Circuit of the Americas events. Texas Athletics contributed the second-largest economic impact to the Austin economy. "Our community has greatly benefited from Texas Athletics during the more than 100 years that the University of Texas at Austin has been hosting events," said Lance Aldridge, Executive Director, Austin Sports Commission. "Austin is a great sports town, and Texas Athletics provides exciting events that bring fans to Austin from all over the world." Read the full article at: www.texassports.com
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